Things to keep in mind:
The secret of glám dícenn.
At first glance, it seemed an absurd way to make traffic safer, and Mockus was ridiculed in the press for pursuing it. But gradually, by making fun of drivers and pedestrians who didn’t follow basic rules and celebrating those who did, the mimes managed to transform the entire traffic culture of the city, successfully infusing Bogotá’s streets with common sense—or, rather, a sense of the commons.
The construction of the urban environment, a duty usually reserved for engineers, architects, developers, and the like, became, under Mockus’ mayorship, the responsibility of all urban inhabitants. His programs for Bogotá viewed citizens as political beings who are always already participating in the construction of their city, either with their good or bad attitudes.
“The mayor’s genius,” suggests Raymond Fisman, “was in recognizing that writing harsher laws or hiring more gun-toting policemen would be futile when confronted with a law-breaking culture. Instead he enabled Bogotá’s citizens to make change themselves.” Or as Mockus himself explains it, “Knowledge empowers people. If people know the rules and are sensitized by art, humour, and creativity, they are much more likely to accept change.”
—posted 645 days ago
