The role of “stuff” in fantasy fiction remains vitally important to fantastical stories and potentially serves to discipline fantasy readers into valuing certain cultural artifacts over others. Wikipedia has a page dedicated to a sizable—and incomplete—list of fictional swords with names. Certain artifacts are imbued with symbolic qualities (eg. King Arthur’s Excalibur and Holy Grail) and some magic systems are reliant upon material things (eg. wands in Harry Potter). Though economic systems within fantasy literature are usually underdeveloped or neglected by authors, artifacts remain fetishized, used both as a way of adding authenticity to the secondary world (the presence of swords signals to readers that they are situated within a particular genre and provides a pathway for authors to play with certain tropes), and developing the protagonist’s identity. But from where does this economic model originate and how, if at all, does this conceptualization of stuff impact present-day nerd consumerism? Because while the role of economic exchange is left ambiguous in much fantasy literature, the centrality of stuff like wands, crystal balls, amulets, and named swords is not.